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Why Miguel Cotto versus Saul Alvarez is so important

We analyse what the Cotto-Canelo megafight means for the sport

WITH his bulging stable of stars, influential powerbroker Al Haymon seems to be tightening his grip on the boxing business with every successful Premier Boxing Champions show that airs on free television in the US. In the long run, a complete Haymon monopoly would not be productive or beneficial for boxing, which is why it is encouraging for fight fans to see that it is not only Haymon who can match the world’s elite boxers in combat.

The Cotto-Alvarez bout is being promoted by Roc Nation Sports, who handle Miguel, and Golden Boy Promotions, who guide “Canelo”. This healthy competition for PBC at the top end of the sport can only be a good thing.

Headed by rap superstar and entertainment mogul Jay Z, Roc Nation Sports boast two of boxing’s standout performers in Cotto and super-middleweight supremo Andre Ward. Holding considerable sway on the East Coast of America, and New York in particular – where Miguel is afforded hero status by the city’s vast Puerto Rican contingent – Roc Nation Sports have the resources to become a major player in the sport. The Cotto-Alvarez collision will help cement the company firmly on the boxing landscape.

While Roc Nation Sports only promoted their maiden boxing event in January, Golden Boy have been around since 2002. Founded by retired six-weight world champion De La Hoya, the organisation have staged some of the most lucrative contests in history, such as De La Hoya-Mayweather, and Mayweather-Alvarez. Cotto-“Canelo” will be a worthy addition to this list.

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