TALENT gourmandizer Eddie Hearn, in yet another show of his prodigious, unflagging appetite, announced a partnership to promote Kazakh middleweight Gennadiy Golovkin during a news conference on Thursday afternoon held at Madison Square Garden. The duo’s inaugural venture will take place on October 5 at the Garden, when Golovkin squares off against the Sergiy Derevyanchenko, the once-defeated Ukrainian who was also in attendance to promote their forthcoming fight. On the line is the vacant IBF middleweight championship.
“I think the name behind us — the ‘Big Drama Show’ — is pretty simple,” said Hearn, pointing to the tagline on the fight poster, in his opening remarks. “I think some people said it wasn’t very creative, but I think it’s three words that basically couldn’t explain Gennadiy Golovkin any better. He is for me the most entertaining, the most dangerous fighter in world boxing. In a moment in the sport when broadcasters and fans are having to spend so much money, it’s so important to give fans value for money. Is there a fighter who gives more value for money than Gennadiy Golovkin? I’m not sure. I haven’t found him yet.”
On the dais flanking the hard-hitting Golovkin, who last appeared in the ring against woebegone Canadian Steve Rolls in a four-round demolition job, were streaming broadcaster DAZN VP Joe Markowski, former frontman-turned-demoted-employee Tom Loeffler, trainer Johnathon Banks, and translator Sergei Zamascikov. Watching attentively from the sidelines was Golovkin’s attorney, John Hornewer, who has been instrumental in conceiving Golovkin’s revamped look since his deflating points defeat to Saul Alvarez last year. “I’m so excited,” Golovkin said. “Right now I work with the best people from boxing.”