Opinion | Premium | Jun 10 2019

The Tyson Fury takeover

In his own words promoter Bob Arum spells out the plan for Tyson Fury to conquer America
Tyson Fury
Action Images/Craig Brough

LET’S be honest about it, Tyson Fury can compete at the highest level of the heavyweight division. I think he’s the best heavyweight out there. None of the other heavyweights have the charisma and can relate to the public like he can.

Now, look at my past experience, look at the guys, particularly heavyweights, who can relate. There was Muhammad Ali, Ali taught me everything, I didn’t create Ali, he created me. Then I had George Foreman. After 10 years’ absence where he was a street corner preacher he came back and he was a changed person from his religious experience and we used that and his outgoing personality and his ability to make fun of himself, where people talked about his age, people talked about his weight and he turned that into plusses. He became somebody who not only the fight fan wanted to see but the sports fan wanted to see and people who knew nothing about sports, who’d hardly ever followed sports, wanted to see.

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