Highlight 1 | Issue | News | Premium | Nov 19 2019

The Man in Charge: Sky Sports’ Adam Smith on commentary bias, YouTubers in the ring, DAZN, and the PPV price increase

Adam Smith, Head of Boxing at Sky Sports, speaks to Matt Christie to address the concerns of British boxing fans and to outline his broadcaster's plans
Wladimir Klitschko (L), Tyson Fury (R) and Sky Sports' Adam Smith during the press conference
4673633  |  Action Images/Andrew Couldridge

ADAM SMITH has been employed by Sky Sports for 25 years. He’s gone from the backup boxing commentator to the channel’s Head of Boxing and he’s overseen some of the biggest productions the sport has ever delivered. Yet there’s still this idea, among a section of boxing’s hardcore fans, that he doesn’t know what he’s doing.

Smith admits the criticism Sky Sports gets, predominantly on social media, is a source of frustration. He reads some of it. He takes on board the opinions from those he respects. Yet Smith, a man so entrenched in Sky Sports it’s difficult to steer conversation away from the company he represents, is visibly annoyed when his ability to do his job is called into question by people who have no idea what his job entails.

That he doubles his role as Head of Boxing with being the station’s lead commentator means he’s very much in the firing line before he put his head above ground and the microphone to his mouth. It’s not easy to keep boxing fans happy, even in recent months when the sport has produced several exceptional battles, of which most were broadcast by Sky Sports. 


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