Editor's letter | Highlight 5 | Issue | Premium | Oct 08 2019

The boxing world is changing

Matt Christie on how boxing is changing to bring in new audiences
boxing
Mark Robinson/Matchroom Boxing

BOXING, like every sport, needs people to watch it to ensure long-term survival. It requires an audience, not only in the form of paying punters, but also younger generations who can become fans and participants in the future. However, that need for attention, and in turn how that attention manifests itself, must be managed carefully.

In recent years, we have seen the amount of pay-per-view events increase dramatically. Some were born from rivalries that demanded settlement in a boxing ring. Fights like Floyd Mayweather-Manny Pacquiao, Anthony Joshua-Wladimir Klitschko and Carl Froch-George Groves II were all worthy of the platform. They sold themselves because they matched the best fighters with their best rivals and were therefore essential to the sport.

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