Issue | Opinion | Premium | Jan 13 2020

The boxing media review – Deontay Wilder charm offensive begins

Streaming giant DAZN continue to make headlines while Deontay Wilder begins his charm offensive for Tyson Fury return, writes George Gigney
Deontay Wilder
Stephanie Trapp/TGB

Websites

WITH more and more insiders pitching 2020 as a crunch yeah for DAZN, the streaming service has entered the new year off of a strong 12 months in 2019. As reported by Deadline, based off figures released by DAZN, they had a 98 per cent rise in total streaming hours in 2019, to 507 million from 256 million.

Sixty-two per cent of those hours were spent watching football – six of the 10 most-watched events on DAZN in 2019 were football matches. Baseball was their second most popular sport, with boxing sitting behind motorsports and American football. While this might suggest that, despite the enormous amount of money DAZN has already spent on it, boxing may become less of a priority for the outlet, their most watched event of 2019 was Anthony Joshua’s rematch with Andy Ruiz in December. Expect their relationship with “AJ” to continue; they won’t want him going anywhere else.

 

Boxing News Shop