News | Oct 22 2018

Reaction to Canelo Alvarez’ major move

The boxing industry has to take note of Canelo Alvarez alignment with DAZN
Canelo Alvarez vs Gennady Golovkin rematch
Canelo-GGG_04  |  Tom Hogan/Hogan Photos/Golden Boy Promotions

CANELO ALVAREZ signing a major deal with new streaming service DAZN has caught the attention of the boxing world.

It’s a surprising move, not only in the scale of deal but also with the mainstay of HBO Boxing moving on to a new provider.

Frank Warren, who streams his British shows on ESPN+ in America, is an interested observer. “HBO has gone, that’s been ruined, their situation was ruined and they’ve done this deal. Where would they [Canelo’s team] have to go? They’d have had to go to Bob Arum [on ESPN] or Showtime and they decided to go [with DAZN],” he said noting, “It’s huge money, that’s half of that budget gone. It’s Oscar [De La Hoya]’s deal, it’s not [Eddie] Hearn’s deal. It’s Oscar’s deal.”