1. JACK DEMPSEY was the people’s champion when he fought Gene Tunney for the second time on September 22, 1927. Although always popular, the former hobo stole the public’s affection in defeat, when he lost to Tunney in their opening bout 366 days before. Promoter Tex Rickard was aware of Dempsey’s newfound status, and spent an entire year hyping the sequel.
2. BEFORE their opening bout, Rickard had been trying to match Tunney with leading black contender Harry Wills in an eliminator but Wills – for so long avoided – priced himself out of the market. Rickard wasted little time in making Dempsey-Tunney, and around 120,000 turned up at Philadelphia’s Sesquicentennial Stadium to watch the fight.
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