THANKS to Anthony Joshua, and a boom time in the British heavyweight division, promoter Eddie Hearn has become synonymous with big, financially-rewarding heavyweight fights.
However, not every heavyweight blockbuster this year will be blessed by Hearn’s Midas Touch. The proposed WBC world heavyweight title clash between Deontay Wilder and Tyson Fury, for example, is one that belongs to others, which means Hearn, like the rest of us, waits – and waits and waits – for an announcement of a date (now rumoured to be December 1) with bated breath.
Well, to an extent. Hearn, after all, has a project of his own on the go: next Saturday (September 22), Anthony Joshua, the WBA, IBF and WBO world heavyweight champion, defends his belts against Alexander Povetkin, a former WBA champion from Russia, at Wembley Stadium. That fight is many things. It’s an important one; a tougher assignment for Joshua than many assume. It will make substantial amounts of money. It will be broadcast all around the world (on Sky Sports Box Office in the UK, and on DAZN in the US). It will also further enhance the AJ brand.