CANELO ALVAREZ is the most highly paid active boxer in the world today, thanks to a long term deal with new broadcaster, the streaming service DAZN. But the Mexican superstar does not appear content to rest on his laurels, enjoy the rewards and take on easy opponents through the course of 2019.
“Not at all,” Eric Gomez, president of Canelo’s promotional company Golden Boy, tells Boxing News. “What people don’t know is we had a similar deal with HBO and he had a guaranteed amount of purses for his HBO fights. The money just went up now. Now he’s got even more an incentive to prove to the world that’s he’s the number one guy.
“Canelo, look at his record, he’s always wanted to fight the best. He wants to make history. Obviously the money’s great. It’s secondary when you’re chasing history. That’s what he’s doing, he wants to chase history.”