IF you’re going to be the bearer of bad news it’s advisable to get in there quickly and deliver yours before your rival has the opportunity to deliver theirs. Beat them to the punch, so to speak.
In the case of Deontay Wilder, the WBC world heavyweight champion, today’s announcement that he will rematch Luis Ortiz in September could not have been timed any better, coming as it does just days before his rival Anthony Joshua defends his WBA, IBF and WBO heavyweight belts against Andy Ruiz Jnr in New York.
No mere coincidence, Wilder’s decision to announce the Ortiz return this week of all weeks serves to momentarily take the play away from Joshua and, better yet, removes from Joshua the option to use Wilder as a promotional tool during fight week. Essentially, it’s sneaky, it’s clever. It’s the right thing to do.