CHRIS EUBANK JR can this week be seen on the front cover of Boxing News for the thirteenth time in his career. That seems an awful lot for a fighter who is yet to win a world title doesn’t it?
Of course, we hold our hands up for that. No one forced us to give him such exposure. While it annoyed some of you along the way, a portion of the blame must also lie with you. Because if nobody was talking about him, we would not have put him on the cover in the first place, nor would we have kept doing so if sales figures had suggested it was bad for business. For a time, Eubank Jr was atop one of the biggest waves of interest in the whole of British boxing, sitting behind only Anthony Joshua as the most talked about British boxer on our digital channels.
And though his cocksure personality and fighting style continues to surf that wave of publicity, it was his father who created it. Not just by spawning him in the first place but with the incessant prophecies of fistic grandeur for ‘Christopher’ and unthinkable disaster for his opponents. For the irresistible soundbites and brain-scrambling predictions; the formidable head of Gennady Golovkin, don’t forget, was supposedly there for the taking not so long ago.