IT isn’t quite like The Beatles in 1964 but the buzz that surrounds Anthony Joshua is getting louder and louder as he prepares to make his USA debut against Andy Ruiz Jnr. But this is very much a one-man show.
Long before he arrived in New York from his high-tech pop up gym in Miami, Joshua’s image was all over the city. Madison Square Garden, where Saturday night’s fight takes place, is decorated with soaring posters of the Briton in fight mode while billboards of the other “AJ” – the square-jawed heartthrob who could make almost anything look like an essential bit of kit – can be seen adorning all manner of shops that lead from the famous fight venue into Times Square.
Subscribe now to keep reading
We're chuffed you’re enjoying our website, but I'm afraid you need to be a subscriber to read this story.
As a subscriber you'll get access to all online content, including weekly issues - you can opt for digital only or print and digital - plus an online archive of weekly digital editions back to January 2012.
You'll also be helping to support our editorial independence so we can continue to get to the heart of the stories that truly matter to you, the reader. Every subscription we secure will go directly to ensuring that Boxing News retains its voice for many years to come.
If you're not ready to subscribe there are plenty of free articles on the site you can enjoy by registering
To enjoy premium content such as this story, and to get the weekly issue you will need to subscribe
Got an account? Sign in