WHEN SBTech, one of the world heavyweights of online betting, was preparing to launch a new world-beating sports and casino platform, there was just one serious contender for global ambassador, voice and face of the brand: the five-time world boxing champion, Evander Holyfield.
His nom de guerre, “The Real Deal”, was perfect for a platform built around hard-hitting, no-nonsense betting action with a smooth-as-silk interface and the lightning fast live betting that today’s punter demands, whether on desktop or mobile.
But with so much at stake, how did his story, beliefs and attitude factor in? David Bazak, Managing Director of RealDealBet, has opened up on how the historic match-up came about.
“Evander is one of the all-time great heroes of boxing. Nobody has achieved as much, and it’s unlikely anyone ever will,” he says. “But it’s his own narrative that really appeals to sports fans like us. He’s experienced everything the world can throw at you, and embodies the love of life that’s drives every punter, novice, amateur or pro.”
Holyfield himself says the same: “The second half of your life is going to be better than the first half. I made $230m in the first half, so I’m still hungry.”
Holyfield’s bio reveals his commitment. He was, in his own words a “late bloomer,” only 5’8” and 147 pounds when he left high school. American football was his first love, and RealDealBet’s massive range of over 30 worldwide sports with more than 20,000 bets daily on was a big part of his decision to sign.
Just as the best bettors hone their skills and build up their balances, Holyfield worked his way up from the Olympics to pro, from light heavyweight to cruiserweight and finally up to the heavyweight division that made him a legend.
He was insistent that new talent would get the best possible introduction to the game, with welcome bonuses of 100% up to €100 on sports and 200% up to €200 on casino, which boasts a vast array of slots, classics and immersive live dealer experiences, plus free spins, bonuses, cashback, sports memorabilia and more.
As everyone who’s ever had a flutter can attest, you have to take the knocks to taste the triumph. Holyfield famously won title rematches against Riddick Bowe and Michael Moorer and beat the odds to come back from retirement as a major force. And of he’s had to deal with more than his share of the unexpected, The Bite Fight and the Fan Man Fight being cases in point.
As the champ puts it: “People who become champions are the ones who say: “This is what I’m gonna do. We’re going to pack a powerful punch and knock the competition sideways with an unbeatable combination of competitive odds, quick payouts and a barrage of bonuses. It’s going to be the sports betting site of champions. We chose SBTech for their unique online and mobile offering and their revolutionary live betting platform.”