EDDIE HEARN has announced a landmark broadcast deal for the American arm of his promotional company, Matchroom Boxing. On Thursday they unveiled the creation of a joint venture with the Perform Group worth a whopping $1 billion, one of the biggest deals in boxing history.
The eight year tie up will see DAZN, a live and on demand streaming service for sport that is moving into the US market, hold exclusive American broadcasting rights for Matchroom bills. Matchroom Boxing USA will stage 16 shows in the United States and a further 16 bills from the UK will be hosted on the platform. The first show in the deal is pencilled in for late September. In Britain Sky Sports will broadcast the 32 cards.
Hearn now has the war chest to sign big-name fighters in America. Matchroom are believed to be talking to up to 30 US boxers.